Dr. Basset's latest book, WordPlay
WordPlay is a compilation of the most salient research that pertains to language use. It is a layman’s introduction to psycholinguistics. The emphasis is on how words shape behavior and become the substance of the mind. This is knowledge of those habits of mind that can interfere with straight, clear thinking.
E-Book also available for download through Amazon at: http://www.amazon.com/The-Managers-Craft-ebook/dp/B007XH0UQW
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About The Manager's Craft:
In a world where technology and globalization are transforming the business landscape at a dizzying pace, one thing will never change, and that's the importance of knowing how to effectively manage the people and teams that comprise your human capital.
Navigating the challenges and opportunities involved requires a high level of skill.
Enter The Manager's Craft -- an essential guide for working managers at all levels seeking sound, reliable, tested advice designed to support efficient, high performing operations.
The Manager's Craft is also written for:
* Business and management professors seeking supplementary reading for their students.
* Students of business and management seeking a better understanding of their courses.
* Employees who want a better understanding of the dynamic forces that shape their workplace and working lives.
* Working managers at all levels of organization who want to clarify their experience against sound management research and experience.
* Anyone interested in how workplace and organizational practices have evolved through the twentieth century.
REVIEWS & ACCOLADES
FROM The New London Day, June 17, 2012:
....."Authority is the fundamental lever of control in the pursuit of business goals and objectives," Bassett said in his book, available on Amazon.com. "It gets the job done."
Bassett, who bases much of his book on scientific findings, pointed out that a boss's right to hire, fire and discipline stands behind every decision made, instruction given or rule enforced.
"More careers are stalled, more anger and confusion is generated, more time is wasted through the inept use of authority than from any other source," he writes. "A personal need to possess and exercise authority distracts and confuses the manager who fears appearing weak or lacking resolve in its use.
Bassett said the key for a manager is maintaining balance....."
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"The Manager’s Craft should be part of every business management capstone course. This book takes an unapologetic look at the challenges that all managers face in the workplace. Dr. Bassett gives the reader a realistic analysis of manager’s challenges, including a topic that has become taboo in today’s business schools, reward and punishment. The book gives a critical analysis of many productivity studies of the past, and in so doing points out the strong and weak points of each study. Dr. Bassett applies the results of those studies and gives the reader an assessment that can be applied to today’s work environment.
As an entrepreneur of a small company with fifteen employees, I wish I read this book before starting my business as it would have saved me considerable headaches and a lot of expensive lessons. The beauty of the Manager’s Craft is its relevance to managers of both small businesses and Fortune 500 companies."
-- Leigh William Gesick, President, SMT International, LLC
“The Manger’s Craft is a well written, thoughtfully presented book covering principles of successful management. Anyone involved in management in any way will be well served by reading and putting into action the principles outlined.